Marketing & Content
AI Content & Video Automation
Build responsible AI-assisted content and video workflows without sacrificing quality.
Beginner to Intermediate
Content Creation & Social Media Management
Plan, create, publish and analyse content for real social media brands and audiences.
Part of: Marketing & ContentVideo Creator
Course introduction
Meet the course.
Watch a short introduction to what this course covers before you enrol.
Outcomes
What you’ll learn
Drawn from the actual modules in this course.
- Content Foundations
- Content Strategy
- Writing Content
- Creating Content
- Platform Management
- Growth and Analytics
Certificate of Completion
How you earn the certificate
- Complete the lessons in each module
- Pass each module checkpoint (70% or higher)
- Pass the final assessment (70% or higher)
- Receive a verifiable Certificate of Completion with a unique credential ID
One-time payment
Lifetime access
Verified credential
Full curriculum
Course modules & lessons
Open any module to see its lessons. Each module except the last ends with a short “Test Your Knowledge” checkpoint.
Module 1
Content Foundations
Content Foundations
1What Content Creation Is
2Finding a Niche
3Understanding Your Audience
Module 2
Content Strategy
Content Strategy
1Content Goals
2Content Pillars
3Building a Content Calendar
Module 3
Writing Content
Writing Content
1Hooks
2Captions and Storytelling
3Calls to Action
Module 4
Creating Content
Creating Content
1Photos and Graphics
2Short-Form Videos
3Repurposing Content
Module 5
Platform Management
Platform Management
1Understanding Platform Differences
2Scheduling and Publishing
3Community Management
Module 6
Growth and Analytics
Growth and Analytics
1Understanding Social Media Metrics
2Analysing Content Performance
3Improving Future Content
Module 7
Social Media Project
Social Media Project
1Building a 30-Day Strategy
2Creating Sample Content
3Measuring and Presenting the Plan