Marketing & Content
Digital Marketing & SEO
Grow an audience and improve online visibility.
Beginner to Intermediate
CRM, Sales & Lead Generation
Learn how leads are found, managed in a CRM and moved through professional sales conversations.
Part of: Sales & Business Growth
Course introduction
Meet the course.
Watch a short introduction to what this course covers before you enrol.
Outcomes
What you’ll learn
Drawn from the actual modules in this course.
- Sales Foundations
- Finding the Right Prospects
- CRM Fundamentals
- Outreach
- Moving the Conversation Forward
- Follow-Up and Measurement
Certificate of Completion
How you earn the certificate
- Complete the lessons in each module
- Pass each module checkpoint (70% or higher)
- Pass the final assessment (70% or higher)
- Receive a verifiable Certificate of Completion with a unique credential ID
One-time payment
Lifetime access
Verified credential
Full curriculum
Course modules & lessons
Open any module to see its lessons. Each module except the last ends with a short “Test Your Knowledge” checkpoint.
Module 1
Sales Foundations
Sales Foundations
1What Sales Is
2Understanding Leads and Prospects
3Sales Funnels
Module 2
Finding the Right Prospects
Finding the Right Prospects
1Ideal Customer Profiles
2Prospect Research
3Lead Qualification
Module 3
CRM Fundamentals
CRM Fundamentals
1What a CRM Does
2Managing Contacts, Activities and CRM Data Quality
3Pipelines, Stages and Sales Activities in a CRM
Module 4
Outreach
Outreach
1Cold Calling Fundamentals
2Opening a Sales Conversation
3Email Outreach
Module 5
Moving the Conversation Forward
Moving the Conversation Forward
1Asking Discovery Questions
2Handling Objections
3Appointment Setting
Module 6
Follow-Up and Measurement
Follow-Up and Measurement
1Follow-Up Strategies
2Lead Generation Channels
3Sales Metrics, Conversion Rates and CRM Reporting
Module 7
Sales Project
Sales Project
1Build a Prospect List
2Build an Outreach Sequence
3Create a Complete Lead Generation and CRM Workflow