Sales & Business Growth
Customer Service & Customer Success
Build the skills to support and retain customers.
Beginner
Digital Entrepreneurship
Learn how to validate, launch and operate a small digital business around a real customer problem.
Part of: Sales & Business Growth
Course introduction
Meet the course.
Watch a short introduction to what this course covers before you enrol.
Outcomes
What you’ll learn
Drawn from the actual modules in this course.
- Entrepreneurship Foundations
- Understanding the Market
- Validating an Idea
- Building the Business Model
- Brand and Marketing
- Running the Business
Certificate of Completion
How you earn the certificate
- Complete the lessons in each module
- Pass each module checkpoint (70% or higher)
- Pass the final assessment (70% or higher)
- Receive a verifiable Certificate of Completion with a unique credential ID
One-time payment
Lifetime access
Verified credential
Full curriculum
Course modules & lessons
Open any module to see its lessons. Each module except the last ends with a short “Test Your Knowledge” checkpoint.
Module 1
Entrepreneurship Foundations
Entrepreneurship Foundations
1What Digital Entrepreneurship Is
2Problems and Opportunities
3Generating Business Ideas
Module 2
Understanding the Market
Understanding the Market
1Identifying Customers
2Market Research
3Competitor Research
Module 3
Validating an Idea
Validating an Idea
1Testing Demand
2Creating a Simple Prototype or Offer
3Collecting Feedback
Module 4
Building the Business Model
Building the Business Model
1Products vs Services
2Business Models
3Pricing, Unit Economics and Basic Revenue Models
Module 5
Brand and Marketing
Brand and Marketing
1Branding
2Building an Online Presence
3Marketing, Customer Acquisition and Sales Channels
Module 6
Running the Business
Running the Business
1Selling Online
2Customer Experience
3Basic Business Finance, Operations, Legal and Compliance Awareness
Module 7
Entrepreneurship Capstone
Entrepreneurship Capstone
1Create the Business Concept
2Build a Simple Launch, Budget and Risk Plan
3Present the Complete Digital Business Plan