Marketing & Content
Content Creation & Social Media Management
Create content and manage social channels.
Beginner to Intermediate
Digital Marketing & SEO
Understand modern digital marketing, SEO, campaigns and measurement from end to end.
Part of: Marketing & ContentSales & Business GrowthWeb Builder
Course introduction
Meet the course.
Watch a short introduction to what this course covers before you enrol.
Outcomes
What you’ll learn
Drawn from the actual modules in this course.
- Marketing Foundations
- Content and Social Marketing
- Email and Paid Marketing
- SEO Foundations
- Advanced SEO Foundations
- Measurement
Certificate of Completion
How you earn the certificate
- Complete the lessons in each module
- Pass each module checkpoint (70% or higher)
- Pass the final assessment (70% or higher)
- Receive a verifiable Certificate of Completion with a unique credential ID
One-time payment
Lifetime access
Verified credential
Full curriculum
Course modules & lessons
Open any module to see its lessons. Each module except the last ends with a short “Test Your Knowledge” checkpoint.
Module 1
Marketing Foundations
Marketing Foundations
1What Digital Marketing Is
2Understanding Customers
3Customer Journeys and Funnels
Module 2
Content and Social Marketing
Content and Social Marketing
1Content Marketing
2Social Media Marketing
3Campaign Planning
Module 3
Email and Paid Marketing
Email and Paid Marketing
1Email Marketing
2Paid Advertising Fundamentals: Search and Social
3Campaign Objectives and Targeting
Module 4
SEO Foundations
SEO Foundations
1How Search Engines Work
2Keywords and Search Intent
3On-Page SEO
Module 5
Advanced SEO Foundations
Advanced SEO Foundations
1Technical SEO: Crawlability, Indexing and Core Web Vitals
2Link Building Concepts
3Local SEO
Module 6
Measurement
Measurement
1Marketing Metrics, Conversion Tracking and Attribution
2Analytics, GA4 and Search Console Fundamentals
3Reporting, Dashboards, Privacy and Campaign Optimisation
Module 7
Marketing Project
Marketing Project
1Build a Campaign Strategy
2Create the Campaign Assets
3Measure and Present the Campaign