Product & Project Leadership
Project Management
Plan and deliver projects with clarity.
Beginner to Intermediate
Product Management
Learn how digital products move from user problem to strategy, build, launch and improvement.
Part of: Product & Project Leadership
Course introduction
Meet the course.
Watch a short introduction to what this course covers before you enrol.
Outcomes
What you’ll learn
Drawn from the actual modules in this course.
- Product Foundations
- Understanding Users
- Product Strategy
- Planning Products
- Building Products
- Measuring and Improving
Certificate of Completion
How you earn the certificate
- Complete the lessons in each module
- Pass each module checkpoint (70% or higher)
- Pass the final assessment (70% or higher)
- Receive a verifiable Certificate of Completion with a unique credential ID
One-time payment
Lifetime access
Verified credential
Full curriculum
Course modules & lessons
Open any module to see its lessons. Each module except the last ends with a short “Test Your Knowledge” checkpoint.
Module 1
Product Foundations
Product Foundations
1What Product Management Is
2Product vs Project Management
3Product Lifecycle
Module 2
Understanding Users
Understanding Users
1User Research
2Identifying User Problems
3Turning Research Into Opportunities
Module 3
Product Strategy
Product Strategy
1Product Vision
2Value Propositions
3Product Strategy, Positioning and Business Goals
Module 4
Planning Products
Planning Products
1Product Roadmaps
2User Stories
3Prioritisation Frameworks and Trade-Offs
Module 5
Building Products
Building Products
1Working With Designers, Engineers and Stakeholders
2Working With Developers
3Minimum Viable Products
Module 6
Measuring and Improving
Measuring and Improving
1Product Metrics
2Experiments and Feedback
3Product Launch, Go-to-Market and Feedback Loops
Module 7
Product Case Study
Product Case Study
1Identify the Product Problem
2Design the Product Approach
3Present the Complete Case Study